Before the rebuild, the clinic had already been advertising but was stuck in the usual pattern:

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1. Mixed-intent traffic
    

   • “Missing tooth replacement,” “best dentist Atlanta,” “teeth whitening,” and “cheap dentures” were all in the same campaigns.
      

   • Result: lots of low-ticket inquiries and very unstable cost per lead.
      

2. Underperforming acquisition economics
    

   • Average monthly ad spend: $4,800
      

   • Leads (forms + calls): 38–42 / month
      

   • Tracked “implant consultations”: 18 / month
      

   • Cost per booked implant consultation: ~$420
      

3. Weak measurement for real revenue
    

   • Only form submissions counted as conversions.
      

   • No separation between single-tooth, denture, or full-arch cases.
      

   • Front desk treated all leads the same way, regardless of case value or urgency.
      

The clinic’s goal was clear: more qualified full-arch consults at a stable, lower acquisition cost, rather than just “more leads.”

Strategy

We rebuilt the system around intent, case value, and readiness to decide.

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-Campaign Architecture: Implants Only, Segmented

We split Google Search into focused clusters:

• Full-arch / All-on-4 intent
   

  • “full mouth dental implants atlanta”
     

  • “all on 4 implants atlanta”
     

  • “permanent dentures atlanta”
     

• Single & multiple implants
   

  • “dental implants near me atlanta”
     

  • “replace missing tooth atlanta”
     

• Price & comparison
   

  • “dental implant cost atlanta”
     

  • “all on 4 price atlanta”
     

With tight negatives for:

• “free,” “cheap,” “training,” “dental school,” “veneers,” “whitening,” etc.
   

Each group had its own bids, ad copy, and budget to prioritize full-arch over low-value noise.

-Landing Experience & Offer

We sent traffic to two core landing paths:

1. Full-arch implants / “Teeth in a Day” page
    

   • Clear explanation of All-on-4 concept, process, timelines, and expected ranges of investment.
      

   • Before/after gallery and video testimonials.
      

   • Strong “Free implant evaluation & 3D scan for qualified cases” offer.
      

2. Single / multiple implant page
    

   • Focus on function, aesthetics, and long-term stability.
      

   • Financing options and staged treatment plans.
      

Both pages:

• Prioritized phone calls and short “Request consultation” forms.
   

• Set expectations about pricing & financing early, to filter out non-serious leads.
   

• Positioned the clinic as an implant-focused center, not a general dentist who “also does implants.”
   

-Measurement & Lead Handling

To fix the data problem:

• Implemented Google Tag Manager with separate events for:
   

  • Calls from ads
     

  • Calls from landing pages
     

  • Form submissions
     

• Marked conversions as:
   

  • “Full-arch candidate”
     

  • “Implant (single/multiple)”
     

  • “Other dentistry”
     

• Set up a simple offline conversion import from the clinic’s CRM / schedule:
   

  • First visit attended
     

  • Treatment type (single vs full-arch)
     

  • Case started (yes/no)
     

Front desk received an updated script focused on:

• Budget & financing early in the call
   

• Fast follow-up on full-arch leads (< 10 minutes where possible)
   

Separate booking slots for full-arch consultations with the implant dentist.

4. Results (First 90 Days)

• Monthly ad spend (average)

• Before: $4,800

• After: $5,200

• Change: +8.3%

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• Leads (calls + forms per month)

• Before: 40

• After: 76

• Change: +90%

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• Implant consultations per month

• Before: 18

• After: 41

• Change: +128%

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• Cost per implant consultation

• Before: $420

• After: $190

• Change: −55%

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