About VeruMetrix

Our Story

 

Verumetrix was born out of a simple observation: healthcare advertising requires the same rigor as healthcare itself. Before Verumetrix, our team operated LeadMagnet Agency (2016–2024), a performance shop serving multiple industries. Over time, our most demanding and rewarding work came from doctors, clinics, and medical brands. The challenges were different: tighter policies, higher stakes, and no patience for vanity metrics.

 

By 2024, we made the intentional shift: specialize exclusively in healthcare and build a methodology where evidence, compliance, and unit economics drive every decision. In 2025 we launched Verumetrix as a focused practice serving providers across the U.S., UK, and DACH.

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What We Do

 

Today, our team runs campaigns across Search, PMax, YouTube, and Local, with call-tracking and analytics connected directly to booked appointments. That same Toronto clinic became our first success story: within 90 days, we cut wasted spend by 37% and doubled the number of qualified inquiries.

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Since then, we’ve managed campaigns for:

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• MRI centers needing steady patient flow

• Dental and aesthetic clinics looking to grow bookings

• Medical device providers requiring compliance-safe lead generation

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Why “Verumetrix”

 

Verum means truth. Metrix is measurement.
The name is our operating system: measure what matters, report it without spin, and adjust fast. No creative myths. No “awareness” smokescreens. Just transparent numbers aligned to booked appointments, qualified leads, and revenue.

 

What We Do

 

We design, run, and scale paid acquisition programs for healthcare:

• Google Ads: Search, Performance Max, YouTube, and local intent capture

• Conversion architecture: Landing pages, analytics, and call-tracking that respect HIPAA boundaries

• Attribution & dashboards: GA4, server-side tracking where appropriate, CRM feedback loops

• Ongoing optimization: Query sculpting, geo-stacking, audience refinement, creative testing, and budget weighting

Typical engagement models: a 30-day pilot to validate unit economics, then month-to-month management with clear targets.

 

Our Team

 

We’re a senior, execution-first team with deep experience in healthcare growth:

• Paid media leads who have managed seven-figure annual budgets across 50+ healthcare accounts (dentistry, behavioral health, neurology, women’s health, med-wellness devices)

• Analytics & CRO specialists who set up clean conversion maps, phone tracking, and revenue-grade reporting

• Strategists & writers fluent in compliance-aware messaging that avoids medical claims and aligns with platform policy

We’ve worked with solo providers and multi-chair clinics, guided venture-backed wellness devices through controlled testing, and supported groups expanding into new markets.

 

Compliance You Can Trust

 

We operate with a compliance-first approach:

• Respect HIPAA boundaries: no PHI collection in media platforms; lead flows and forms designed to minimize risk

• Follow major regimes: HIPAA boundaries (US), GDPR/UK-GDPR (EU/UK), and platform ad policies (Google Ads, YouTube)

• Clear copy standards: we use “may help,” “supports,” and outcomes framed as benefits without medical claims

• Role-based access, least-privilege credentials, documented SOPs for data handling and retention

We’re marketers, not your covered entity or BA partner, and we behave accordingly.

 

From LeadMagnet to Healthcare

 

Specialists

• 2016–2020: LeadMagnet Agency delivers cross-industry performance marketing; early healthcare wins in dentistry and rehabilitation

• 2021–2023: Healthcare share passes 50% of portfolio; we build internal SOPs for medical copy, geo-targeting, and analytics

• 2024: Full strategic focus on medical and wellness; pilot-to-retainer program formalized

• 2025: Verumetrix launches as a dedicated healthcare performance practice with a compliance-aware stack and repeatable playbooks

 

How We Work

1. Diagnostic: baseline audit of demand, competition, and cost curves by ZIP and service line

2. Hypothesis & plan: target services, service areas, and acceptable CAC/LTV ranges

3. Pilot launch (30 days): minimum viable structure to validate economics quickly

4. Scale-up: budget reallocation to winning services, audience and geo layering, creative expansion

5. Compounding improvements: lead quality feedback loops from CRM/phone logs, on-site CRO, and offer tuning

 

What Makes Us Different

• Measurement first: we tie spend to booked consultations and revenue, not impressions and hope

• Geo-precision: radius and ZIP-level strategy to avoid budget bleed and win in real catchment areas

• Policy proofing: ad copy and landing pages that survive reviews and keep running

• Transparent reporting: no black boxes; your data, your dashboards, your decisions

• Focused niche: we don’t juggle unrelated verticals; healthcare is the work

 

By the Numbers

• 9+ years running performance campaigns, 5+ years focused on healthcare

• 50+ healthcare accounts touched across 12 regions and states

• Pilot-to-retainer conversion commonly 40–60% when targets are mutually defined

• Typical early wins: 15–30% lower cost per booked call within the first 60–90 days
  (Results vary by market maturity, offer quality, and operational follow-through.)

 

Who We Serve

• Solo & associate dentists aiming for efficient new-patient growth

• Multi-chair clinics expanding capacity and case mix

• DSO and group practices standardizing acquisition across locations

• Medical & wellness devices seeking compliant demand generation

 

Leadership

Dmytro Goncharenko founded Verumetrix after eight years in performance marketing, including leading LeadMagnet Agency. He specializes in demand capture for medical services, analytics architecture, and building durable SOPs that teams can actually follow. He works across the U.S., UK, and DACH with a bench of senior media buyers, CRO specialists, and compliance-aware writers.

 

Where We’re Going

Ad platforms evolve, policies tighten, and patient behavior shifts. Our job is to keep you ahead of that curve, compounding small advantages into durable growth. We’ll continue to invest in analytics, creative systems, and geo-targeting methods that turn limited budgets into reliable outcomes.