Budget Drain #1 : Broad match keywords without negative list controls are burning 30-40% of small budgets on irrelevant queries like "dental school" and "dentist salary" Budget Drain #2 : Smart bidding (tCPA/tROAS) on thin conversion data (<20/month) causes wild CPC swings, often doubling costs within 48 hours Budget Drain #3 : Presence & Interest geo-targeting pulls non-locals who search "dentist near me" from 50+ miles away, wasting 25% of clicks Budget Drain #4 : All-hours

Posting Reels without a clear intake process is a money sink. Dozens of DM inquiries can slip through the cracks - e.g. a modest practice with 1,000 site visitors (~20 inquiries) loses thousands when leads aren’t followed up. In other words, content without a pipeline means wasted content spend.

1. The $2,000/Month Mistake: Why Basic Local Campaigns Fail Most dental practices hemorrhage budget through three critical errors: using default 25-mile radius targeting (captures low-intent traffic), missing 200+ negative keywords specific to dental searches, and implementing basic call tracking that violates HIPAA. These mistakes compound into average cost-per-lead (CPL) of $185 versus optimized campaigns achieving $67 CPL. The real cost impact devastates ROI. A $5,000 mont