1. The $2,000/Month Mistake: Why Basic Local Campaigns Fail Most dental practices hemorrhage budget through three critical errors: using default 25-mile radius targeting (captures low-intent traffic), missing 200+ negative keywords specific to dental searches, and implementing basic call tracking that violates HIPAA. These mistakes compound into average cost-per-lead (CPL) of $185 versus optimized campaigns achieving $67 CPL. The real cost impact devastates ROI. A $5,000 mont