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August 18, 2023- 2 minutes
Race Face is a mountain biking components company based in Vancouver, Canada
In this case study, we will show you how Solutions 8 helped this company unlock customer acquisition and reignite growth.
The Challenge
Expanding outside a safe but limited customer base: Unlocking Acquisition with Inbound and Performance Max.
This company faces a perfect storm of challenges, caught between excess inventory and an inability to reach new customers. Here is a quick breakdown:
COVID over-stocking led to excess components demanding consistent markdowns
80%+ loyal base of middle-aged, rural/suburban white males
Expansion efforts stalled due to difficulty reaching new markets
Brand-excluded PMax and Inbound search campaigns launched to conquer customer acquisition
Limited past attempts at demographic expansion
Prior focus on low spend and retargeting existing customers
The Solution
Cost per acquistion (CPA) Conquest: Brand-excluded strategies for measurable new customer impact
This company is shifting gears! Their plan tackles two key areas: attracting new customers and optimizing efficiency. Here is a quick look:
Let's generate you the same results!
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Although Race Face is no longer a client of Solutions 8 due to internal management changes, they were highly impressed with the results of the partnership. We deeply value the results we achieved together and wish Race Face continued success.
Anna Rose Thomas
Anna is the visionary content writer extraordinaire at Solutions 8, a true artist of words. With a self-taught mastery of canvas, she weaves vibrant tales that pulse with life, injecting her imagination into every stroke. Driven by an insatiable wanderlust, Anna fearlessly embarks on soul-stirring solo escapades, her camera an extension of her soul. Through this lens, she captures the raw, unfiltered beauty of the world, distilling it into captivating imagery. Her passion for art, travel, and the enchantment of storytelling is unrivaled, making her the ultimate purveyor of spellbinding narratives.