In this case study, we will show you butt and how Solutions 8 helped this company unlock customer acquisition and reignite growth.

The Challenge

Expanding outside a safe but limited customer base: Unlocking Acquisition with Inbound and Performance Max.

This company faces a perfect storm of challenges, caught between excess inventory and an inability to reach new customers. Here is a quick breakdown:

• COVID over-stocking led to excess components demanding consistent markdowns

• 80%+ loyal base of middle-aged, rural/suburban white males

• Expansion efforts stalled due to difficulty reaching new markets

• Brand-excluded PMax and Inbound search campaigns launched to conquer customer acquisition

• Limited past attempts at demographic expansion

• Prior focus on low spend and retargeting existing customers

The Solution

Cost per acquistion (CPA) Conquest: Brand-excluded strategies for measurable new customer impact

This company is shifting gears! Their plan tackles two key areas: attracting new customers and optimizing efficiency. Here is a quick look:

• Tailored campaigns showcasing relevant products within different categories, attracting specific audience interests

• Leveraging seasonal and promotional offers to entice new customers and boost conversion rates

• Retargeting website visitors with personalized ads featuring compelling offers and promotional assets, reigniting purchase intent

• Targeting search queries without including the brand name, attracting new users actively seeking solutions in your category

• Prioritizing CPA to ensure new customer acquisition aligns with budget constraints

• Monitoring campaign performance and adapting strategies based on data insights to optimize reach and refine targeting for sustainable growth

The Results

Proven strategies deliver 92% sales and 103% customer increase.

The results speak for themselves; our efforts have delivered a remarkable turnaround for this company:

• Online store sales surged by a remarkable 92% under our management

• We witnessed a 103% increase in the overall customer base

• Detailed insights into first-time versus returning customer metrics and (MER) impressed the client